[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.blokna.cz\/kde-se-vzalo-lego\/#Article","mainEntityOfPage":"https:\/\/www.blokna.cz\/kde-se-vzalo-lego\/","headline":"Kde se vzalo Lego?","name":"Kde se vzalo Lego?","description":"\u201eDej to dohromady a hrej si dob\u0159e!\u201cZnalce ani trochu zasv\u011bcen\u00e9 laiky ur\u010dit\u011b nep\u0159ekvap\u00ed, \u017ee tato dnes ji\u017e legend\u00e1rn\u00ed stavebnice s\u00a0hromadou<span class=\"more-button\"><a href=\"https:\/\/www.blokna.cz\/kde-se-vzalo-lego\/\" class=\"more-link\">Pokra\u010dovat ve \u010dten\u00ed<span class=\"screen-reader-text\">Kde se vzalo Lego?<\/span><\/a><\/span>","datePublished":"2019-09-13","dateModified":"2023-05-04","author":{"@type":"Person","@id":"https:\/\/www.blokna.cz\/author\/#Person","name":"","url":"https:\/\/www.blokna.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"blokna.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.blokna.cz\/wp-content\/uploads\/img_a355028_w3315_t1569486032.jpg","url":"https:\/\/www.blokna.cz\/wp-content\/uploads\/img_a355028_w3315_t1569486032.jpg","height":0,"width":0},"url":"https:\/\/www.blokna.cz\/kde-se-vzalo-lego\/","about":["Technika\r"],"wordCount":476,"articleBody":"\u201eDej to dohromady a hrej si dob\u0159e!\u201cZnalce ani trochu zasv\u011bcen\u00e9 laiky ur\u010dit\u011b nep\u0159ekvap\u00ed, \u017ee tato dnes ji\u017e legend\u00e1rn\u00ed stavebnice s\u00a0hromadou plastov\u00fdch kostek vznikla v\u00a0D\u00e1nsku. Ale asi by bylo dobr\u00e9 nejd\u0159\u00edve za\u010d\u00edt s\u00a0rozkl\u00ed\u010dov\u00e1n\u00edm samotn\u00e9ho n\u00e1zvu. M\u016f\u017ee poch\u00e1zet bu\u010f z d\u00e1nsk\u00fdch slov \u201eleg\u201c s\u00a0v\u00fdznamem \u201ehr\u00e1t si\u201c a \u201egodt\u201c pro \u201edob\u0159e\u201c, nebo z\u00a0latiny ve form\u011b &#8222;Spojil jsem to.&#8220; \u010di &#8222;Dal jsem to dohromady.&#8220; Oboje pln\u00ed sv\u016fj \u00fa\u010del.\tOd d\u0159eva po plastyOle Kirk Christiansen, d\u00e1nsk\u00fd tesa\u0159 a truhl\u00e1\u0159, si na za\u010d\u00e1tku 30. let 20. stolet\u00ed zalo\u017eil firmu na v\u00fdrobu \u017eeb\u0159\u00edk\u016f, \u017eehlic\u00edch prken a d\u0159ev\u011bn\u00fdch hra\u010dek. Postupn\u011b se oby\u010dejn\u00e9 hra\u010dky vyv\u00edjely v\u00a0poj\u00edzdn\u00e9 a brzy existoval nespo\u010det r\u016fzn\u00fdch exempl\u00e1\u0159\u016f n\u00e1kla\u010f\u00e1\u010dk\u016f, ale i zv\u00ed\u0159\u00e1tek. Godtfred Kirk Christiansen, syn Oleho, mu od sv\u00e9ho d\u011btstv\u00ed ve firm\u011b pom\u00e1hal a firma se neust\u00e1le rozv\u00edjela. Vzhledem k\u00a0tomu, \u017ee je firma p\u0159ed\u00e1v\u00e1na z\u00a0otce na syna, nyn\u00ed ji vlastn\u00ed pr\u00e1v\u011b Kirk.V\u00a0polovin\u011b 20. stolet\u00ed firma po\u0159\u00eddila vst\u0159ikovac\u00ed lis na plasty, a to odstartovalo masovou v\u00fdrobu plastov\u00fdch hra\u010dek &#8211; nejen kosti\u010dek. \u201eAutomaticky spojiteln\u00e9 kostky\u201c ale nebyly p\u016fvodn\u00edm d\u00e1nsk\u00fdm n\u00e1padem. Inspirace p\u0159i\u0161la od britsk\u00e9ho vyn\u00e1lezce Hilary Fishera Pagea, kter\u00fd m\u011bl patentovanou \u201eKiddicraftovu samodr\u017e\u00edc\u00ed stavebn\u00ed kostku\u201c. Po jeho smrti na tyto kostky Lego koupilo v\u0161echna pr\u00e1va. Godtfred, kter\u00fd v\u00a0t\u00e9to dob\u011b vedl, p\u0159i\u0161el na revolu\u010dn\u00ed d\u016fkladn\u00e9 balen\u00ed v\u00a0barevn\u00e9 obr\u00e1zkov\u00e9 krabici a s\u00a0t\u00edm byla spojena i origin\u00e1ln\u00ed propagace.\tZm\u011bna n\u00e1zvu a roz\u0161\u00ed\u0159en\u00ed prodejeNa za\u010d\u00e1tku 50. let tak\u00e9 p\u0159i\u0161la zm\u011bna n\u00e1zvu z \u201eAutomaticky spojiteln\u00e9 kostky\u201c na LEGO a po\u010d\u00e1tek 60. let byl ve znamen\u00ed mezin\u00e1rodn\u00ed firmy LEGO s\u00a0prodeji v\u00a0Evrop\u011b, a dokonce i v\u00a0Libanonu. V\u00a070. letech se do portfolia p\u0159idalo i USA, Kanada a Japonsko. Nyn\u00ed je LEGO zn\u00e1m\u00e9 po cel\u00e9m sv\u011bt\u011b.\t\u201eModelov\u00e9 sety\u201c i LegolandyLEGO jako takov\u00e9 m\u00e1 krom\u011b sv\u00fdch p\u0159\u00edbuzn\u00fdch odno\u017e\u00ed, jako je t\u0159eba kupodivu zcela kompatibiln\u00ed LEGO Duplo pro nejmen\u0161\u00ed, tak\u00e9 nespo\u010det r\u016fzn\u00fdch tematick\u00fdch balen\u00ed. Lze jmenovat kup\u0159\u00edkladu \u201eM\u011bsto\u201c, \u201eHrad\u201c, \u201eVesm\u00edr\u201c, \u201ePir\u00e1ti\u201c, \u201eVW gar\u00e1\u017e\u201c, \u201eHv\u011bzdn\u00e9 v\u00e1lky\u201c, \u201eHarry Potter\u201c, \u201eSpider-Man\u201c, \u201eBatman\u201c, \u201eIndiana Jones\u201c, \u201e\u017delvy Ninja\u201c, \u201eP\u00e1n prsten\u016f\u201c a st\u00e1le by bylo mo\u017en\u00e9 pokra\u010dovat.Celosv\u011btovou roz\u0161\u00ed\u0159enost a obl\u00edbenost podtrhuj\u00ed celove\u010dern\u00ed animovan\u00e9 filmy a z\u00e1bavn\u00ed parky s\u00a0touto tematikou, tzv. LEGOLANDY. Nach\u00e1z\u00ed se v\u00a0D\u00e1nsku, Anglii, N\u011bmecku a dva jsou v USA.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kde se vzalo Lego?","item":"https:\/\/www.blokna.cz\/kde-se-vzalo-lego\/#breadcrumbitem"}]}]